email usually follows general business writing principles. When writing an email to a colleague or client, it’s important to establish your reason for writing the email in the first sentence or two. Then, after adding any facts or context, tell your reader clearly what you would like them to do next.

In this way the person who receives your email can quickly establish its importance and value when they see it in their email preview pane during a quick email scan through their Inbox.

Like business letters, your email sentence structures should be concise, logical and built upon one another.